Today's consumers are media savvy. They've learned to navigate the 24/7 spin and advertising cycles that fight for their attention — and they use the Internet to do it. The question for today's online advertisers is not "How do we reach consumers?" It's "How do we guide consumers to us?"
At The Harken Group, we understand the power of search marketing to connect brands with their target audiences. Our years of collective experience and deep industry expertise have proven that smart search marketing run by the right people can channel traffic and deliver results.
Customized search services
We start by listening. Once we understand your unique business, brand and audience, we tailor search marketing and recruiting services that yield the highest return on your online marketing investment.
Our services include:
- Strategy development and implementation: We look at your business, financial and operational goals and then utilize our expertise to craft customized solutions. We develop, execute and manage programs that help marketers achieve their online objectives.
- Search marketing: Our holistic approach begins with your goals and ends with cutting-edge search strategies that connect your services with your ideal audiences. We specialize in Search Engine Optimization (SEO), Paid Search Marketing (PPC) and Social Media Marketing (SMM).
- Recruiting: We help you build your ideal team with best-in-class search experts - from contractors to full-time staff.
- Analytics and reporting: Drawing on our marketing and technical expertise, we conduct website analysis, SEO, PPC and SEM triangulating reporting to create an overall measurement for success.
- Reputation management: We monitor the messages and conversations taking place online around your firm's brand and key individuals. We create strategic messages associated with your firm to address public perceptions especially when a news story or negative circumstance threatens your reputation.
- Large law firm digital strategies: At The Harken Group we've delivered powerful search marketing, content development, social media & online reputation management strategies to more than 250 law firms across the country.
Learn more about our unique services and contact us to discuss your online marketing needs.
We provide exceptional search marketing and recruiting services. Every time.