The Harken Group

The Challenge:

• Companies and individuals are faced with the challenge of controlling how their name or brand resonates with the public on the Internet
• Brands can be established, built up and even knocked down by consumer sentiment manifested in both online and offline contexts
• The Web provides a convenient platform where customers, competitors, investors and critics can instantly share comments about their experience with your brand in both good times, and after an unfortunate event may explode into a swirl of negative online discussion

The Solution:

Digital Reputation Management helps you to take control of the way in which people judge your company, your leadership, your product and your services throughout the Web.

We monitor the messages and conversations taking place online around your firm's brand and key individuals. We create strategic messages associated with your firm to address public perceptions especially when a news story or negative circumstance threatens your reputation.

The goal is to make prominent all references to your brand that you wish to be most seen by your audiences in order to create a more controlled, positive understanding of your company.

The Harken Group creates timely, confidential and strategic solutions to help manage your digital reputation. We can help you promote your message and put it in the format and medium that best targets your key constituents.

Whether you're looking to change the perception of your product by online key opinion leaders, appear more prominently in search engine results (Google, Yahoo, Bing, etc.), refine your Wikipedia page, or drive new business from nontraditional/social marketing (Facebook, Twitter, etc.), our team takes a consultative approach to addressing your needs.

We employ an integrated process founded on our successful track record to determine the best approach, taking steps that can include:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Article Publishing
• Link Building
• Video Asset Placement

Our approach is based on listening and understanding your unique requirements. It's a collaborative effort that produces the right tactics and tangible results. We then monitor the campaigns, assess the metrics and adjust our approach to produce favorable results.