Massive amounts of online user data are readily accessible to your organization — literally at your fingertips. But, the question is: How do you make it actionable?
At The Harken Group, we focus on developing and capitalizing on core terms related to your business and services — and we build around them. The data gold mine from search marketing efforts has tremendous value, not only to your search marketing efforts, but also to your product and service development teams as well. The natural byproduct of information from search marketing can be used to develop a relevant and consistent messaging across all your advertising platforms.
Utilizing the world’s most unbiased focus group
We provide analysis and recommendations based on this wealth of data so that you can focus on actions instead of analytics. And, we use actual online user behavior as our brutally honest focus group to take the pulse of consumers and drive growth. Whether you are measuring sales, loyalty, reputation or awareness, we utilize data to understand your target audience and develop linguistic profiles for your segment.
The triangulation of data from paid, organic and social media marketing campaigns not only creates a common and measurable metric for your efforts but also helps facilitate consistency to your ever-evolving message.
A world of tools, one clear choice
At The Harken Group, we recognize that there are many analytics and reporting tools out there. We leverage technology only as required by your needs rather than spending energy to build a better mousetrap. We examine and categorize online user behavior and chart the way data, information, knowledge, understanding and wisdom are processed and developed. We seek the triggers of influence that attract and retain the attention of your target audience. In other words, we use a world of information to build your business.
Contact us to discuss your search marketing and recruiting needs.
We use the power of information to drive growth. Every time.